Starbucks to launch Beyond Meat plant-based breakfast sandwich in Canada


26th February 2020

Starbucks Corp said on Wednesday its Canadian stores will start selling a Beyond Meat Inc plant-based breakfast sandwich next week, the first time the world’s biggest coffee chain will offer an imitation meat product.

The deal intensifies the already heated rivalry between Beyond Meat and other plant-based meat producers.

Starbucks has been working to build out its food business, which currently makes up at least 20% of revenue at company-operated stores, and to increase its plant-based offerings for more environmentally sustainable operations.

While it has long sold meatless menu items, this is the first time it will sell any faux meat patty made with plants instead of animal protein in any market.

You may also like

World Bank predicts that 150 million people could be pushed into extreme poverty

10th October 2020

COVID-19 vs. Spanish Flu: A comparison

30th September 2020

Dinosaur skeleton goes up for auction with a R133.2 million price tag

17th September 2020