26th February 2020
Starbucks Corp said on Wednesday its Canadian stores will start selling a Beyond Meat Inc plant-based breakfast sandwich next week, the first time the world’s biggest coffee chain will offer an imitation meat product.
The deal intensifies the already heated rivalry between Beyond Meat and other plant-based meat producers.
Starbucks has been working to build out its food business, which currently makes up at least 20% of revenue at company-operated stores, and to increase its plant-based offerings for more environmentally sustainable operations.
While it has long sold meatless menu items, this is the first time it will sell any faux meat patty made with plants instead of animal protein in any market.